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Our History - Part 3

posted Jun 2, 2011, 9:23 AM by Dustin Romero
Kim and Kyle working on opening day.

Once the cart was completed we had a need to take on some more help to complete our project. Kim was in school, and had a heavy load. This is where Kyle and Elise came in. Kyle took a large portion of the load to register and license the business. He had to learn a lot of the laws, while coordinating with a business owner in the third world. I would get quite frustrated at times at the difficulty of doing things from Iraq. Kyle’s ability to stay cool in the face of my frustration is a testament to the length and depth of the Atlantic Ocean. Oceans and land masses aside though Kyle was a great friend and gave a lot of his time and energy to getting the cart open, and I’m forever grateful to him and his friendship.

Me and Kim at Disneyland while I was on leave. I know, goofy face paint, but after a year of dealing with bureaucracy you begin to redefine what's stupid.

A few months ago we had an interesting adventure. The Curryer was not the first name we settled on. We originally had decided on Curryosity. One day Kim texted me with a page on Facebook. The page was for a food stall in Provo named...Curryosity. They had logos, uniforms, and very specific dates for when their name was conceived. Accusations were flung, anger was manifest. Hands were tied and there was really nothing we could do. In the end it became fairly clear that this was simply serendipity. A fantastic chance we both decided on the same name at the same place, but chance nonetheless. We conceded, a business lesson in name registration learned, and chose The Curryer, which we’re very pleased with.

Designing the logo was another challenge. Kim and I tried to come up with a logo that would represent our business worthily, but we didn’t really have the graphic design experience. Fortunately my best friend married Becca Foster. Becca Foster is a graphic designer who designed us a logo, without us even asking, and made it work for us. All this without being able to speak to me directly.

So at times I feel a little helpless, watching our cart grow from a distance. It’s a little like having a baby born while deployed to war. Well, without the human baby and tenderness of life. But watching this project from a distance, through pictures, can be hard sometimes. I want to work on my cart, I want to be out on the street selling our product and meeting our customers. I can’t do that, I have a mission to do. The Iraqi’s depend on us and the training we give them to hope for a better future. I have to stay here for just a little longer and give these people the best, but I’ll be home soon, and then I can be with Kim and my loved ones, and our new fledgling business.